Thursday, May 21, 2009 5:48 AM

Jodi Miller photo

Jodi Miller photo

Jodi Miller photo
4th and High Hair and Fashion Boutique
1127 N. High St., Short North
614-299-2614
Next makeup bar: 4-10 p.m. June 6
1127 N. High St., Short North
614-299-2614
Next makeup bar: 4-10 p.m. June 6
Passersby outside the tall windows of a Short North shop took notice of the lively crowd, spinning DJ and flashes of camera lights during this month's Gallery Hop. The 4th and High Hair and Fashion Boutique was making its debut. And the owner hoped something else was getting noticed, too: the salon's makeup bar, which was helping customers get all dolled up before they headed out for the night.
Salon owner Christina Crump modeled the makeup bar after those in other major cities like New York, Atlanta and Los Angeles, where professional makeup artists provide touch-ups and makeovers while patrons sip cocktails. Crump thinks the concept will quickly catch on here.
"I started doing research ... and I said, 'That's what I want to do,' " recalled Crump, who is from Columbus and first saw a makeup bar on Bravo's The Real Housewives of Atlanta. "I loved everything about it."
The 4th and High salon is open by appointments weekdays, and the makeup bar will continue to be a Gallery Hop feature.
Eventually, Crump hopes to offer the cocktails-and-makeup services every Thursday, Friday and Saturday evenings for women who want to get a new look and a little indulgence while they're out and about.
The boutique-like entrance area is converted into a makeup salon for the events, allowing women seated on tall chairs in the middle of the room to get their makeup done by professional artists.
Patrons can also browse the bold necklace-and-earring sets and trendy totes for sale on racks around the store, enjoy music from a live band or DJ, and grab wine, champagne or a mini-martini from the makeup-bar-tender.
During the opening event, groups of friends chatted and watched excitedly as makeup artists selected blushes and bright eyeshadow colors from their totes.
The "menu" of services includes everything from a makeup touch-up to dramatic allover application, with names like the "Flirtini" (includes everyday cosmetics like foundation, blush, mascara and lipstick) and "Makeover Mimosa" (comes with a mini-facial, eyebrow arch, lashes and makeup application).
The price of each service includes a drink to sip during the pampering process.
"I think the 'Flirtini' is going to be the most popular," Crump said. "That just sounds so flirty. And it's a natural look with a little pop. A little dramatic, but not that much."
Salon owner Christina Crump modeled the makeup bar after those in other major cities like New York, Atlanta and Los Angeles, where professional makeup artists provide touch-ups and makeovers while patrons sip cocktails. Crump thinks the concept will quickly catch on here.
"I started doing research ... and I said, 'That's what I want to do,' " recalled Crump, who is from Columbus and first saw a makeup bar on Bravo's The Real Housewives of Atlanta. "I loved everything about it."
The 4th and High salon is open by appointments weekdays, and the makeup bar will continue to be a Gallery Hop feature.
Eventually, Crump hopes to offer the cocktails-and-makeup services every Thursday, Friday and Saturday evenings for women who want to get a new look and a little indulgence while they're out and about.
The boutique-like entrance area is converted into a makeup salon for the events, allowing women seated on tall chairs in the middle of the room to get their makeup done by professional artists.
Patrons can also browse the bold necklace-and-earring sets and trendy totes for sale on racks around the store, enjoy music from a live band or DJ, and grab wine, champagne or a mini-martini from the makeup-bar-tender.
During the opening event, groups of friends chatted and watched excitedly as makeup artists selected blushes and bright eyeshadow colors from their totes.
The "menu" of services includes everything from a makeup touch-up to dramatic allover application, with names like the "Flirtini" (includes everyday cosmetics like foundation, blush, mascara and lipstick) and "Makeover Mimosa" (comes with a mini-facial, eyebrow arch, lashes and makeup application).
The price of each service includes a drink to sip during the pampering process.
"I think the 'Flirtini' is going to be the most popular," Crump said. "That just sounds so flirty. And it's a natural look with a little pop. A little dramatic, but not that much."